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Seminar: The changing face of fashion in light of social media and legal issues

Brands, designers, influencers share their creations with their public on social media, a marketplace that seems to be growing bigger and bigger. However, this is a market-space that creates as many opportunities as it does generate pitfalls and challenges.  We need to consider the impact of IP rights in designs and models, images and trademarks on social media as well as the use of personal data. The role of influencers is undeniable but they often operate in a grey zone. Enforcement of IP rights needs to be 'social media strategic' and strategies on how to target counterfeits on social media aren't simple. This seminar will bring together several experts from within the sector to reflect and discuss the most pressing issues facing this industry.

The seminar will take place on January 21st from 1:30 pm to 5:45 pm at the Antwerp Management School.

Program

  • 1.30 pm: Welcome, networking and coffee
  • 2.00 pm – 2.30 pm:  Karinna Nobbs (Academic and Founder at HOT:SECOND) - The impact of social media on fashion
  • 2.30 pm – 3.00pm: Christine De Keersmaeker (KOAN) - Bringing Fashion and Intellectual Property together on Social Media: key legal issues & cases 
  • 3.00 pm  – 3.30 pm: Prof. dr. Karolien Poels (department of Communication Studies, Research Group MIOS, University of Antwerp)
    - Native and personalised fashion advertising on social media 
  • 3.30 pm – 4.00 pm: Coffee break
  • 4.00 pm – 5.00 pm: Panel discussion with influencers moderated by by prof. dr. Annick Schramme with Yasmin Vantuykom (efluenz) & Elodie Ouedraogo (42|54)(tbc), Christine De Keersmaeker and Karinna Nobbs
  • 5.00 pm – 5.30 pm: Amaryllis Verhoeven (Head of Unit, Industrial Property and the Fight against Counterfeiting at European Commission) - IP protection in the digital world 
  • 5.30 pm – 5.45 pm: Concluding remarks 
  • 5.45 pm: Networking drink

Location

Antwerp Management School, Room - CNO - learning space 102, Boogkeers 5, 2000 Antwerpen

Registration

Entry is free, but please confirm your attendance by e-mailing [email protected]